RMU Homecoming Microsite Recognized with MarCom Gold Award
Friday, November 14, 2014
Pittsburgh, Nov. 14, 2014 - A complete design and development overhaul transformed the Robert Morris University Homecoming microsite into a dynamic promotional platform and a 2014 MarCom Gold award winner.
MarCom Awards serve to recognize outstanding creative achievement among marketing and communication professionals presented in more than 200 categories and seven different forms of media and communications efforts. The 2014 competition brought in 6,000 submissions from advertising agencies, PR firms, production shops, freelancers, and corporate marketing and communication departments.
“It’s a really big deal that our university was able to successfully compete in a realm where higher education is often overlooked,” said Scot Rutledge, chief architect of the site and digital marketing specialist at RMU. “This site was created in-house and completely from internal innovation. It is an incredible honor for our 2014 Homecoming microsite to be recognized with such a respected and prestigious award.”
The Association of Marketing and Communication Professionals, comprised of thousands of creative professionals, administers and judges the MarCom Awards. Award recipients are acknowledged as those whose talent exceeds high standards of excellence and whose work serves as a benchmark for the industry. Robert Morris University is counted among the 23 percent of entries that won MarCom Gold Awards.
The redesigned microsite features integrated social sharing and utilizes responsive design elements to optimize the mobile viewing experience. Putting forth a grassroots approach to increasing event participation, the “Who’s Coming” section of the site highlighted event-registered alumni providing personality and nostalgia.
In a year-over-year comparison, the 2014 Homecoming microsite saw a 58.7 percent performance increase resulting in high-level registration for the Alumni Zone and increased athletic donations.
The site was created by the RMU Public Relations and Marketing Department. Rutledge led the effort with support from Jonathan Potts, Warner Johnson, Mary Gerard, Mark Houser, Dawn Smoot, Chelsie Smathers, and Jannah Jablonowski.