Marketing

ARTM3140 - Corporate Identity Design
Fall 2011

This course explores the use of type and symbols for the development of identifying long-term marks for various clients [ product, service or company ]. We develop corporate identity systems from concept to print package for each project assignment. Students create corporate and brand identities and then apply them to products, services, environments, and communications. By working on one major identity assignment, students explore different kinds of identity, monolithic, endorsed, and branded. Students follow the following stages - investigation, design brief, developing the design idea, working out the program, and finally implementation. Students create and produce a full corporate identity system with accompanying manual.
Prerequisite: ARTM3110
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with ARTM3140
       
ARTM3140-A Corporate Identity Design
Full     Credits: 3 Days: R
       Location: Moon Room: Wheatley Center 143
    Time: 02:00-04:50 pm Instructor: Willis
    Session: 1 (01/13 - 05/03/14) Term: Spring 2014
            More Info!
      Prerequisite: ARTM3110
 
ARTM3140-B Corporate Identity Design
8 Seats     Credits: 3 Days: R
       Location: Moon Room: Wheatley Center 144
    Time: 06:00-08:50 pm Instructor: Willis
    Session: 1 (01/13 - 05/03/14) Term: Spring 2014
            More Info!
      Prerequisite: ARTM3110
 

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