Degrees and Majors of the School of Communications and Information Systems

ARTM3150 - Advertising Design
Fall 2011

Through lectures, research and studio work, the student will develop an advertising campaign to meet the client's needs. The course requires students to undertake market research and then to create copy and visual concepts to solve advertising problems for products, services, and ideas. Emphasis will be on developing creative concepts for advertising campaigns and the presentation of ideas to clients. Research focus will be on market research, goals and objectives, target audience, creative strategy, competition, media strategy and media used. 3 credits
Prerequisite: ARTM2110
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with ARTM3150
ARTM3150-A Advertising Design
0/0     Credits: 3 Days: R
       Location: Moon Room:
    Time: 09:15-12:00 pm Instructor: Short
    Session: 1 (01/11 - 04/30/16) Term: Spring 2016
            More Info!
      Prerequisite: ARTM2110
ARTM3150-B Advertising Design
7 Seats     Credits: 3 Days: T
       Location: Moon Room:
    Time: 06:00-08:50 pm Instructor: Watterson
    Session: 1 (01/11 - 04/30/16) Term: Spring 2016
            More Info!
      Prerequisite: ARTM2110