Hospitality and Tourism Management

MARK3200 - Entrepreneurship
Fall 2011

We are in the midst of a global entrepreneurial revolution. The rate of new business start-ups, patents, new product and service introductions, technology licenses, and other indicators of entrepreneurial activities are at an all time high globally. The aim of this course is to introduce students to issues related to enterprise formation such as; opportunity recognition, analysis of market potential, the analysis of market potential, the analysis and acquisition of resources required to capture market opportunities and the launch of a new business. This entrepreneurial process will assessed from the perspective of the entrepreneur, follow-up course in entrepreneurship and for those aspiring to own and operate their own businesses.
Prerequisites: MARK3100, MGMT3100 and 60 credits
3 Credits

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