Robert Morris University

Economics

MARK3700 - Marketing Research
Fall 2011

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
3 Credits


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Day Codes

	M		Monday
	T		Tuesday
	W		Wednesday
	R		Thursday
	F		Friday
	S		Saturday
	U		Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3700



MARK3700-A	Marketing Research


Full	Credits:	3	Days:	T R
	Location:	Moon	Room:	Hale Center 310
	Time:	01:45-03:00 pm	Instructor:	Jones
	Session:	1 (08/25 - 12/13/14)	Term:	Fall 2014

	Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)


MARK3700-B	Marketing Research


1 Seat!	Credits:	3	Days:	T
	Location:	Moon	Room:	Hale Center 302
	Time:	06:00-08:50 pm	Instructor:	Tu
	Session:	1 (08/25 - 12/13/14)	Term:	Fall 2014

	Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)

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