Economics

MARK3700 - Marketing Research
Fall 2011

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
3 Credits

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3700
       
MARK3700-A Marketing Research
Full     Credits: 3 Days: M W F
       Location: Moon Room: Hale Center 102
    Time: 10:45-11:35 am Instructor: Tu
    Session: 1 (01/12 - 05/02/15) Term: Spring 2015
            More Info!
      Prerequisites: MARK3100, and STAT2110 or MGMT2100
 
MARK3700-B Marketing Research
9 Seats     Credits: 3 Days: M W F
       Location: Moon Room: Business School 106
    Time: 02:45-03:35 pm Instructor: Chu
    Session: 1 (01/12 - 05/02/15) Term: Spring 2015
            More Info!
      Prerequisites: MARK3100, and STAT2110 or MGMT2100