Course Catalog

MBAD6033 - Marketing Management Spring 2013 This course examines the process of formulating and implementing a marketing strategy to attain organizational goals. Explores the tasks and decisions facing managers for marketing goods and services in today's high change, competitive environment. Emphasis is placed on research, segmentation, target marketing , positioning, development of a marketing mix, and combining of product, pricing, distribution, and promotion strategies needed to sell a product efficiently and effectively. Internal marketing and customer service issues are examined concurrently with all external marketing issues. Prerequisite: MBAP5072 or equivalent 3 Credits

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Don't Miss the Details Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more... Traditional Undergraduate Graduate

Day Codes   M    Monday   T    Tuesday   W    Wednesday   R    Thursday   F    Friday   S    Saturday   U    Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MBAD6033

MBAD6033-A			Marketing Management
0/1			Credits:	3	Days:	ONLINE
			Location:	Internet/Online	Room:
			Time:	-	Instructor:	Tu
			Session:	7 (06/03 - 07/27/13)	Term:	Summer 2013
			Prerequisite: MBAP5072 or equivalent
			Course is taught Fully Online.
			Additional fees apply. See Details for more information.
MBAD6033-A			Marketing Management
0/4			Credits:	3	Days:	ONLINE
			Location:	Internet/Online	Room:
			Time:	-	Instructor:	Chu
			Session:	4 (10/19 - 12/14/13)	Term:	Fall 2013
			Prerequisite: MBAP5072 or equivalent
			Course is taught Fully Online.
			Additional fees apply. See Details for more information.
MBAD6033-B			Marketing Management
24 Seats			Credits:	3	Days:	T
			Location:	Moon	Room:
			Time:	06:00-10:00 pm	Instructor:	Jones
			Session:	3 (08/26 - 10/17/13)	Term:	Fall 2013
			Prerequisite: MBAP5072 or equivalent