Course Descriptions for the Marketing Department

MARK3600 - Advertising/Sales Promotion
Summer 2013

This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity.
Prerequisite -- MARK3100
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3600
       
MARK3600-A Advertising/Sales Promotion
3 Seats     Credits: 3 Days: T R
       Location: Moon Room: Hale Center 303
    Time: 03:30-04:45 pm Instructor: Schnurr
    Session: 1 (01/13 - 05/03/14) Term: Spring 2014
            More Info!
      Prerequisite -- MARK3100
 
MARK3600-B Advertising/Sales Promotion
10 Seats     Credits: 3 Days: T
       Location: Moon Room: Business School 106
    Time: 06:00-08:50 pm Instructor: Schnurr
    Session: 1 (01/13 - 05/03/14) Term: Spring 2014
            More Info!
      Prerequisite -- MARK3100
 
MARK3600-A Advertising/Sales Promotion
32 Seats     Credits: 3 Days: M W F
       Location: Moon Room:
    Time: 01:45-02:35 pm Instructor: Schnurr
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite -- MARK3100
 
MARK3600-B Advertising/Sales Promotion
32 Seats     Credits: 3 Days: M W
       Location: Moon Room:
    Time: 04:40-05:55 pm Instructor: Schnurr
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite -- MARK3100
 

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