Course Catalog

MARK4060 - Sustainable Marketing
Summer 2013

This course involves rethinking traditional marketing practices and increasing the focus on the impact and responsibility in using natural resources. The marketing strategy using sustainable principles and technology to enhance the product life cycle, packaging improvements, assessing competition, and economic factors will be addressed. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in sustainable marketing.
Prerequisite: MARK3100
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK4060
MARK4060-A Sustainable Marketing
25 Seats     Credits: 3 Days: M W F
       Location: Moon Room: Hale Center 203
    Time: 12:45-01:35 pm Instructor: Marco
    Session: 1 (08/24 - 12/12/15) Term: Fall 2015
            More Info!
      Prerequisite: MARK3100