Course Catalog

COMM4800 - Media Management
Spring 2014

This course, a capstone course in the communication sequence, requires students to confront issues in broadcast, corporate, and non-profit environments from the viewpoint of the media manager-producer. Topics include facility planning; the impact of developing technologies and trends; project administration; and such issues as producer roles, audience analysis, proposal writing, budgets, funding, research, talent selection, scheduling, ethics, liability, copyright, and regulatory bodies (the FCC and BMI/ASCAP). Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, evaluations. Academic Media Center projects are used as case analyses and hands-on experiences for the class.
Prerequisite: 90 credits, including 30 in the major and COSK2220 or COSK2225
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with COMM4800
       
COMM4800-C1 Media Management
1 Seat!     Credits: 3 Days: M
       Location: Moon Room: Hale Center 210
    Time: 06:00-08:50 pm Instructor: Houser
    Session: 1 (01/12 - 05/02/15) Term: Spring 2015
            More Info!
      Prerequisite: 90 credits, including 30 in the major and COSK2220 or COSK2225
      This course satisfies part of the Communication Skills graduation requirement.
      Communication Skills Section.