Course Catalog

MARK3500 - Retail Mgmt and Distribution
Spring 2014

This course is an extensive introduction to retailing, the consumer interactive portion of the marketing mix function of distribution. The evolution of retailing is examined from the basics of bartering to its largest current manifestation, the megastore. The variables affecting the retail environment; channel behavior, competition, legal issues, financing, support systems, politics, government regulation, environmental and societal are studied to provide a framework for understanding the basic concepts of retail management. Target market identification, distribution channel construction, site selection, buying, fashion merchandising, visual presentation, promotion, advertising, personal selling, customer service, staffing and human resource management are specific areas of learning providing the student with sufficient resources for hands on project work, including on-site visits and analyses of various types of retailers.
Prerequisite: MARK3100
3 Credits

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 M  Monday
 T  Tuesday
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 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3500
       
MARK3500-A Retail Mgmt and Distribution
23 Seats     Credits: 3 Days: T
       Location: Moon Room: Business School 118
    Time: 08:00-09:15 am Instructor: Clinton
    Session: 5 (03/06 - 04/29/17) Term: Spring 2017
            More Info!
      Prerequisite: MARK3100
      This course provides an extensive examination of channels of distribution and retailing. The variables affecting the channels and retail environment--channel behavior, competition, legal issues, financing, support systems, politics, government regulation, environmental and societal variables-- are studied to provide a framework for understanding basic concepts of retail management and distribution. Students who register for the course are required to attend class and go on the 2017 study abroad program to Belgium, The Netherlands, and France May 9-May 23, 2017. In addition to tuition, there will be study abroad costs for airfare, housing, etc. If you are interested in taking this course, contact the Center for Global Engagement at 412-397-6893 or email Rick Moslen at moslen@rmu.edu for more information about the study abroad travel arrangements and costs.