Undergraduate Degrees, Majors and Concentrations

MARK4265 - Customer Relationship Mgmt
Fall 2014

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.
Prerequisites: MARK3100, STAT2110 and INFS1020
3 Credits

Schedule Book Tools
Start a New Search
Revise Search Options
Registration
Don't Miss the Details
Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...

Traditional
Undergraduate

Graduate
Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK4265
       
MARK4265-A Customer Relationship Mgmt
4 Seats     Credits: 3 Days: M W F
       Location: Moon Room: Business School 118
    Time: 09:45-10:35 am Instructor: Chu
    Session: 1 (01/12 - 05/02/15) Term: Spring 2015
            More Info!
      Prerequisites: MARK3100, STAT2110 or MGMT2100 and INFS1020
 
MARK4265-B Customer Relationship Mgmt
15 Seats     Credits: 3 Days: M W F
       Location: Moon Room: Business School 118
    Time: 12:45-01:35 pm Instructor: Chu
    Session: 1 (01/12 - 05/02/15) Term: Spring 2015
            More Info!
      Prerequisites: MARK3100, STAT2110 or MGMT2100 and INFS1020
 
MARK4265-D Customer Relationship Mgmt
1 Seat!     Credits: 3 Days: M
       Location: Moon Room: Business School 106
    Time: 06:00-08:50 pm Instructor: Kiggins
    Session: 1 (01/12 - 05/02/15) Term: Spring 2015
            More Info!
      Prerequisites: MARK3100, STAT2110 or MGMT2100 and INFS1020
 
MARK4265-A Customer Relationship Mgmt
9 Seats     Credits: 3 Days: T R
       Location: Moon Room:
    Time: 01:45-03:00 pm Instructor: Chu
    Session: 1 (08/24 - 12/12/15) Term: Fall 2015
            More Info!
      Prerequisites: MARK3100, STAT2110 or MGMT2100 and INFS1020
 
MARK4265-B Customer Relationship Mgmt
17 Seats     Credits: 3 Days: R
       Location: Moon Room:
    Time: 06:00-08:50 pm Instructor: Chu
    Session: 1 (08/24 - 12/12/15) Term: Fall 2015
            More Info!
      Prerequisites: MARK3100, STAT2110 or MGMT2100 and INFS1020