Course Catalog

MSNM6140 - Marketing Management For NPos

Spring 2016

This course focuses on the principles and techniques of marketing management as they relate to nonprofit organizations. Students, through readings, online directed group discussions, instructor consultations, and independent study are expected to demonstrate an understanding of the fundamentals of marketing concepts and techniques by translating these into management practices by developing a marketing plan for a nonprofit organization.
3 Credits

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 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

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