Course Descriptions for the Marketing Department

HTMG2000 - Intro To Hosp/Tourism Mgmt

Spring 2018

HTMG2000 is an introduction to all other Hospitality and Tourism courses. Introduction to Hospitality and Tourism Management is a broad examination of the food service, lodging and tourism industries. The history, organization, economic and social background and the current issues and trends of the hospitality industry are explored. The course traces the development of the hospitality and tourism industry from the early Mesopotamian and Egyptian times to present. In a logical sequence, it views the intermingling of the hotel, restaurant, travel, and tourism components in domestic and international situations. The course describes the channels of distribution, marketing techniques and the traveler desires within the airline, cruise, hotel, convention, land, restaurant, and leisure and tourism industries. The role of management in the marketing of services to the hotel, restaurant and tourism customer is presented. The course will emphasize the hotel, restaurant and tourism industry both as a career opportunity and as a provider of human services through effective planning, development and management.
3 Credits

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

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