Degrees and Majors of the School of Business
MARK4050 - International Marketing
Fall 2016
International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.
Prerequisite: MARK3100
3 Credits
Prerequisite: MARK3100
3 Credits
Course Registration will occur in the Banner system. For information on how to register and planning tools to ensure that you're Ready to Register please visit: Introducing Banner Self-Service Preparing to register Login to Banner Self-Service |
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