Marketing

MARK4265 - Technology Topics and Issues
Fall 2011

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.
Prerequisites: MARK3100, STAT2110 and INFS1020
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK4265
       
MARK4265-A Technology Topics and Issues
Full     Credits: 3 Days: M W F
       Location: Moon Room: Hale Center 207
    Time: 08:00-08:50 am Instructor: Tu
    Session: 1 (01/13 - 05/03/14) Term: Spring 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 
MARK4265-B Technology Topics and Issues
1 Seat!     Credits: 3 Days: M W F
       Location: Moon Room: Hale Center 207
    Time: 09:00-09:50 am Instructor: Tu
    Session: 1 (01/13 - 05/03/14) Term: Spring 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 
MARK4265-A Technology Topics and Issues
27 Seats     Credits: 3 Days: MTWR
       Location: Moon Room: Business School 119
    Time: 12:00-02:15 pm Instructor: Tu
    Session: 1 (05/12 - 06/13/14) Term: Summer 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 
MARK4265-A Customer Relationship Mgmt
24 Seats     Credits: 3 Days: M W
       Location: Moon Room:
    Time: 04:40-05:55 pm Instructor: Chu
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 
MARK4265-B Customer Relationship Mgmt
Full     Credits: 3 Days: T R
       Location: Moon Room:
    Time: 09:15-10:30 am Instructor: Tu
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 
MARK4265-D Customer Relationship Mgmt
24 Seats     Credits: 3 Days: M
       Location: Moon Room:
    Time: 06:00-08:50 pm Instructor: Chu
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 

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