Majors and Degrees

MBAD6023 - Economic Found For Dec Making

Spring 2018

This course takes a foundational approach and examines channel management from a marketing perspective. The idea of primary and specialized channel members is discussed and used to illustrate channel flows. These channel flows include product, financial, and services. The multifaceted view of supply chain management and the specific roles of specialized channel members is then incorporated into an integrated view of the symbiotic nature of marketing and supply chain management.
Prerequisite: MBAD 6510 or by discretion of the MBA Director
3 Credits

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