This course is an introductory study of the marketing discipline as applied to an ever changing global commerce landscape. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product-life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities. Pre-requisite: None. 3 credits
3 Credits

This 1 credit course is designed to introduce students to the world of marketing. It will address the interdisciplinary nature and evolution of marketing, careers in marketing, professional branding, networking, internships, resume building and interviewing skills specific to careers in marketing.
1 Credits

Creating Workplace and Personal Value aims to assist students in identifying the attributes of one's personal brand and then applying it to the entrepreneurial mindset to create value in the workplace. Innovation is a process that occurs from the inside out. Our capabilities, passions, personalities, and traits - the intrinsic dimensions of who we are - shape how we reimagine the world around us and create new opportunities. Organizations and firms are looking for those who will make their systems, people, and environment better than when they arrived. Are you that person who creates value? Does the world know? The purpose of this course is to equip you with the skills by which 1) to identify one's personal attributes which set you apart from the talent market, 2) to understand one's unique approach to creating value entrepreneurially as informed by such attributes, and 3) to develop and articulate a personal brand based upon this discovery. This course will take you through the journey of recognizing your unique set of values, skills, and traits, and guide you in developing your personal brand of creating value based upon these distinct combinations of attributes. The course will then immerse you in the actual practice of activating an entrepreneurial mindset and action - introducing you to tools and concepts by which you can apply your individual approach to the entrepreneurship method of creating opportunity, problem- solving, mobilizing resources, and generating change and impact. You will discover how you make an innovative change, and build the capabilities by which to articulate your personal brand of value creation to the world.
3 Credits

This course introduces students to channel management concepts (e.g.,conflict, power, financial and product flows) and basic logistics concepts (e.g., inventory considerations, warehousing, transportation). Students will study the close relationship of channel management (i.e., "place") and the movement of goods through these channels.
Prerequisites: MARK2000 3 Credits
3 Credits

Brand managers are at the heart of successful organizations. They are by nature entrepreneurs and "run" a small business and, and generally have profit and loss responsibility. The goal of this course is to prepare students to build brands and create an enduring advantage for their brands in the marketplace. The functions of product management and category management will also be covered, as conceptually they share many of the functions of a brand manager.
Prerequisite: MARK2000 3 Credits.
3 Credits

Social Media for Marketing explores the role social media play in modern marketing. The course includes an examination of social media tools, uses and abuses of social media, and practical application. The emphasis is on organizational uses of social media and how best to integrate social media with the overall marketing plan of an organization.
Prerequisite: MARK2000
3 Credits

This course is an extensive introduction to retailing, the consumer interactive portion of the marketing mix function of distribution. The evolution of retailing is examined from the basics of bartering to its largest current manifestation, the megastore. The variables affecting the retail environment; channel behavior, competition, legal issues, financing, support systems, politics, government regulation, environmental and societal are studied to provide a framework for understanding the basic concepts of retail management. Target market identification, distribution channel construction, site selection, buying, fashion merchandising, visual presentation, promotion, advertising, personal selling, customer service, staffing and human resource management are specific areas of learning providing the student with sufficient resources for hands on project work, including on-site visits and analyses of various types of retailers.
Prerequisite: MARK2000 (MARK3100) 3 Credits
3 Credits

Strategic Asset Management in the Supply Chain: The primary focus is on inventory management from finished goods manufacturer to final customer (either business or consumers). The course includes material handling equipment, warehousing, etc., topics closely aligned with inventory. Students will analyze the impact of these logistics decisions on the marketing strategies.
Prerequisites: MARK2000 3 Credits
3 Credits

This course focuses on documentation, transportation, and regulations most commonly used in international logistics. Students will elarn about INCOTERMS, specialized channel intermediaries, banking, and financial considerations, transportation considerations in international freight movement, required documenation for international transactions, and regulatory controls that facilitate or impede international trade.
Prerequisite: MARK2000 and MARK3150 3 Credits
3 Credits

One of Marketing?s functions is to communicate to a target market. Integrated Marketing Communications examines this Marketing function using the current audience contact tools, encompassing digital marketing (Internet/Social Media/Mobile), Broadcast Media, Print Media, Public Relations/Publicity, Point-of-Purchase, Out-of-Home media, Personal Selling, Sales Promotion, Direct Marketing, Word of Mouth, Events & Sponsorships, and Product Placements/Branded Entertainment. These tools are used for the following IMC programs: digital, advertising, direct marketing, sales promotion, PR/Publicity, and Personal Selling. The class works in a team environment, solving IMC issues for actual companies, combining creative and business elements.
Prerequisite: MARK2000 (MARK3100) 3 Credits
3 Credits

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites: MARK2000 (MARK3100), and STAT2110 or MGMT2100 3 Credits
3 Credits

This course introduces the principles of professional selling. The relationship of personal selling to the promotional and marketing mix is studied. The selling process from product knowledge through behavioral skills such as: establishing customer rapport, needs analysis, desire building, objection recognition and response, closing, and follow-up techniques are practiced via role-playing and script writing. Sales personality analysis and professional selling strategies are used throughout to enhance and achieve to sell effectively.
Prerequisites: CSCM1030 (COSK2220) or CSHR1030 (COSK2225), PSYC1010 or PSYC1015 and SOCI1010 or SOCI1020 or SOCI1025 3 Credits
3 Credits

Course description unavailable, please contact Academic Services.

3 Credits

International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.
Prerequisite: MARK2000 (MARK3100) 3 Credits
3 Credits

This course involves rethinking traditional marketing practices and increasing the focus on the impact and responsibility in using natural resources. The marketing strategy using sustainable principles and technology to enhance the product life cycle, packaging improvements, assessing competition, and economic factors will be addressed. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in sustainable marketing.
Prerequisite: MARK2000 (MARK3100) 3 Credits
3 Credits

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025 3 Credits
3 Credits

This course focuses on the two cutting-edge areas in marketing: database marketing and digital marketing in the information age. Database marketing is an approach by which computer database technologies are used to design, create, and manage customer data about customers? characteristics and transaction history. Database marketing strives to discover new customer knowledge which might help firms achieve optimal marketing decision making and competitive advantages. Digital marketing encompasses how firms better conduct business by using various digital means such as the online advertising, search engine, and social media marketing. This course requires a fundamental understanding of the information technologies and platforms that form the backbone of electronic marketing and its ability to govern and leverage big data. Students will also learn various hands-on skills in database and digital marketing by using software application practices and professional training.
Prerequisite: MARK3700 3 Credits
3 Credits

This course studies consultative selling philosophies, technologies and strategies, focusing on a consultative selling process. This course is part of the certificate program in professional selling. The principles of Consultative Selling, Integrity Selling and the aid of Customer Relationship Management are explored as a marketing philosophy including the role technology plays in supporting customer relationship management strategies. The popular salesforce productivity tool, salesforce.com, will also be integrated into the course, which aids in the consultative sales process. We also examine the varied approaches in managing the customer lifecycle across online and off-line channels. We examine one-to-one customer journeys in order to promote customer loyalty and better brand reputation. The end result is to turn leads into brand evangelists. We explore the five key steps in customer lifecycle management: approach, acquisition, development, retention and loyalty. Sales Force Automation (SFA), Customer Interaction Centers (CIC), customer self-service, and customer segmentation are also reviewed. Engagement with potential and existing customers is weaved throughout the course looking at one-one-one interactions as well as sales situations in a group setting. As such, membership in the RMU student chapter of Toastmasters is required in order to become comfortable in a public speaking situation.
Prerequisites: MARK2000 and MARK3800 3 Credits
3 Credits

Intense global competition has forced firms to use their marketing and logistical resources for better descriptive and predictive analytics in the decision-making process. Higher quality, lower cost of service, coupled with increased customer retention within the supply chain, all customers within the supply chain are demanding improved performance and lower costs. By using variety of supply chain performance metrics (i.e., SCOR, Balanced Scorecard, Priszm approach), coupled with basic business analytics, firms are developing supply chain strategies and logistical capabilities that serve the needs of their customers while optimizing overall profitability.
Prerequisites: MARK2000 and MGMT2100 or STAT2110 3 Credits
3 Credits

This course (Current Marketing Topics, Issues, and Controversies) is an in-depth analysis of the leading current topics in the marketing field. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in marketing.
Prerequisite: MARK3100 and 90 Credits 3 Credits
3 Credits

The purpose of this class is to build on the selling skills learned in MARK3800 and MARK4350. It will focus on enhancing existing skills and learning new ones in order to even better prepare students for a successful career in sales. In addition, students may be selected to compete in regional and national sales competitions during the semester. (
Prerequisite: MARK2000, MARK3800 and MARK4350). 3 Credits
3 Credits

This course provides students with a basic understanding of how decisions are made for new and existing products, and the effect of these decisions on the marketing plan. Areas to be examined include the product development process from creative methods of idea generation to test marketing. Market research, segment identification, and SWOT (strengths, weaknesses, opportunities, and threats) analyses are learned to prepare the student for writing a strategic product management plan that includes tactics for each phase of the product life cycle. Students are frequently involved with actual new products sponsored by various private corporations. Their activities include: conducting focus groups, examining new product acceptance, analyzing or writing a marketing plan for that product, and providing a series of recommendations to the sponsoring organization for their consideration.
Prerequisites: MARK3700 and 90 credits. 3 Credits
3 Credits

Course description unavailable, please contact Academic Services. Please try again at a later time 1 Credits
1 Credits

Course description unavailable, please contact Academic Services. Please try again at a later time 2 Credits
2 Credits

Internship provides opportunities to combine the student's work experience with the academic program. Internship will allow students to apply the techniques learned in the classroom and give the students the opportunity to sharpen leadership skills. For more information contact Career Services Department to apply for the program and the Academic Department Heads or Faculty Coordinator for more information about the program. Internship/Co-op credits are non-business elective courses. A total of 12 credits of the non-business elective can be used for internship/Co-Op program. ( Completed MARK3100, 72 credits earned, and 2.25 QPA)
Prerequisite: Permission of the Department Head 3 Credits
3 Credits

Course description unavailable, please contact Academic Services.

4 Credits

Course description unavailable, please contact Academic Services. Please try again at a later time 5 Credits
5 Credits

Internship provides opportunities to combine the student's work experience with the academic program. Internship will allow students to apply the techniques learned in the classroom and give the students the opportunity to sharpen leadership skills. For more information contact Career Services Department to apply for the program and the Academic Department Heads or Faculty Coordinator for more information about the program. Internship/Co-op credits are non-business elective courses. A total of 12 credits of the non-business elective can be used for internship/Co-Op program. ( Completed MARK3100, 72 credits earned, and 2.25 QPA)
Prerequisite: Permission of the Department Head 6 Credits
6 Credits

Internship provides opportunities to combine the student's work experience with the academic program. Internship will allow students to apply the techniques learned in the classroom and give the students the opportunity to sharpen leadership skills. For more information contact Career Services Department to apply for the program and the Academic Department Heads or Faculty Coordinator for more information about the program. Internship/Co-op credits are non-business elective courses. A total of 12 credits of the non-business elective can be used for internship/Co-Op program. ( Completed MARK3100, 72 credits earned, and 2.25 QPA)
Prerequisite: Permission of the Department Head 7 Credits
7 Credits

Course description unavailable, please contact Academic Services. Please try again at a later time 8 Credits
8 Credits

Internship provides opportunities to combine the student's work experience with the academic program. Internship will allow students to apply the techniques learned in the classroom and give the students the opportunity to sharpen leadership skills. For more information contact Career Services Department to apply for the program and the Academic Department Heads or Faculty Coordinator for more information about the program. Internship/Co-op credits are non-business elective courses. A total of 12 credits of the non-business elective can be used for internship/Co-Op program. ( Completed MARK3100, 72 credits earned, and 2.25 QPA)
Prerequisite: Permission of the Department Head 9 Credits
9 Credits

Course description unavailable, please contact Academic Services.

10 Credits

Internship provides opportunities to combine the students work experience with the academic program. Internship will allow students to apply the techniques learned in the classroom and give the students the opportunity to sharpen leadership skills.For more information contact Career Services Department to apply for the program and the Academic Department Heads or Faculty Coordinator for more information about the program. Internship/Co-op credits are non-business elective courses. A total of 12 credits of the non-business elective can be used for internship/Co-Op program. ( Completed MARK3100, 72 credits earned, and 2.25 QPA)
2 Credits

Course description unavailable, please contact Academic Services. Please try again at a later time 3 Credits
3 Credits

Course description unavailable, please contact Academic Services.

4 Credits

Course description unavailable, please contact Academic Services.

5 Credits

Course description unavailable, please contact Academic Services. Please try again at a later time 6 Credits
6 Credits

Course description unavailable, please contact Academic Services. Please try again at a later time 3 Credits
3 Credits