The course explores basic knowledge needed to prepare artwork for production purposes within a digital pre-press environment. Traditional finished artwork techniques will also be covered. Students discover the creative possibilities of each of the print and production mediums and the production characteristics that are distinctive to each. Various media are compared and contrasted as aesthetic and technical skills are developed and explored. Paper selection and specification in line with the technical demands of the pressroom and bindery, together with the knowledge of die cutting, embossing, and foil stamping are covered. New digital technologies and product end use will also be examined, and students will be encouraged to take this into account when specifying production materials and processes.