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MBAD6033-B Marketing Management    (Fall 2014)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 5 (10/20/2014 - 12/13/2014)

Days: W

Time: 06:00 - 10:00 pm

Location: Moon Campus

Room: Business School 119

Seats Available: 19 Seats

Credits: 3

Course Description

This course examines the process of formulating and implementing a marketing strategy to attain organizational goals. Explores the tasks and decisions facing managers for marketing goods and services in today's high change, competitive environment. Emphasis is placed on research, segmentation, target marketing , positioning, development of a marketing mix, and combining of product, pricing, distribution, and promotion strategies needed to sell a product efficiently and effectively. Internal marketing and customer service issues are examined concurrently with all external marketing issues.

Prerequisite: MBAP5072 or equivalent

About The Instructor

No Instructor has been assigned to teach this course. Check back later.



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