MBAD6602-A Sport Marketing/Promotion (Spring 2016)
Course Details
Session, Dates: 3 (01/11/2016 - 03/04/2016)
Days: R
Time: 06:00 - 10:00 pm
Location: Moon Campus
Room: Business School 119
Seats Available: 30 Seats
Credits: 3
Course Description
This course examines theoretical and practical aspects of sport marketing, promotions, public relations, sponsorship and fund-raising. Legal and social issues in the marketing of sports are reviewed. Readings and case studies apply basic marketing concepts to sport and recreation organizations.
Course Materials
About the Instructor(s)
Artemisia Apostolopoulou, Ph.D.
apostolopoulou@rmu.edu
412-397-6374 phone
412-397-2217 fax
Massey Hall 230
Profile
Department Head, Marketing
Marketing
University Professor of Sport Management and Marketing
Marketing
apostolopoulou@rmu.edu
412-397-6374 phone
412-397-2217 fax
Massey Hall 230
Profile