MBAD6250-A Marketing Research (Spring 2016)
This section was canceled as of 12/15/2015
Course Details
Session, Dates: 5 (03/07/2016 - 04/30/2016)
Days: T
Time: 06:00 - 10:00 pm
Location: Moon Campus
Room:
Seats Available: Canceled as of 12/15/2015
Credits: 3
Course Description
This course uses a managerial approach to the marketing research process. The course covers problem definition, research design, construction of the research instrument, data collection, and data analysis, interpretation, and presentation. Students conduct a research project during the course.
Prerequisite: MBAD6033 and MBAP5052
Prerequisite: MBAD6033 and MBAP5052
Course Materials
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