MARK3900-B Consumer Behavior (Fall 2016)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 1 (08/29/2016 - 12/17/2016)
Days: R
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Hale Center 303
Seats Available: 31 Seats
Credits: 3
Course Description
This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Alan D. Smith, Ph.D., C.P.G.S.
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile
University Professor of Marketing
Marketing
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile