COMM4050-A Interact Advertising Campaigns (Spring 2017)
Course Details
Session, Dates: 1 (01/09/2017 - 04/29/2017)
Days: W
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Hale Center 104
Seats Available: 9 Seats
Credits: 3
Course Description
This course focuses on the theories, issues, strategies, and tactics for creating interactive advertising and public relations messages. The course provides students with the opportunity to evaluate, discuss, and integrate areas critical to understanding and utilizing the various key elements associated with interactive advertising, as well as the opportunity to actually design an interactive advertising campaign.
Prerequisites: COMM2000 or COMM2015 and COSK2230 or COSK2245
Prerequisites: COMM2000 or COMM2015 and COSK2230 or COSK2245
Course Materials
About the Instructor(s)
Mandy L. Kiggins, M.B.A.
kiggins@rmu.edu
412-397-4200 phone
Wheatley Center 142
Profile
Part-Time Faculty
Communication and Organizational Leadership
kiggins@rmu.edu
412-397-4200 phone
Wheatley Center 142
Profile