MARK4700-A Current Marketing Topics (Spring 2018)

Course Details

Session, Dates: 1 (01/08/2018 - 04/28/2018)
Days: APPT
Time: -
Location: Moon Campus
Room:
Seats Available: APPT
Credits: 3

Course Description

This course (Current Marketing Topics, Issues, and Controversies) is an in-depth analysis of the leading current topics in the marketing field. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in marketing.

Prerequisite: MARK3100 and 90 Credits

Course Materials

About the Instructor(s)

Jill A. Kurp (Maher), Ph.D.
Chief Academic Outreach and Impact Officer
Academic Outreach and Impact

University Professor of Marketing
Marketing

Director, Center for Sales Excellence
Marketing

kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile