MARK4265-B Crm & Marketing Analytics (Fall 2019)
Course Details
Session, Dates: 1 (08/26/2019 - 12/13/2019)
Days: T R
Time: 09:30 - 10:45 am
Location: Moon Campus
Room: Hale Center 210
Seats Available: Course Full, Choose another
Credits: 3
Course Description
This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025
Course Materials
About the Instructor(s)
Yun Chu, Ph.D.
chu@rmu.edu
412-397-5462 phone
412-397-2172 fax
Massey Hall 228
Profile
Professor of Marketing
Marketing
chu@rmu.edu
412-397-5462 phone
412-397-2172 fax
Massey Hall 228
Profile