MARK2000-I Principles Of Marketing (Fall 2019)
This section was canceled as of 07/18/2019
Course Details
Session, Dates: 1 (08/26/2019 - 12/13/2019)
Days: T R
Time: 03:30 - 04:45 pm
Location: Moon Campus
Room: Hale Center 209
Seats Available: Canceled as of 07/18/2019
Credits: 3
Course Description
This course is an introductory study of the marketing discipline. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities.
Course Materials
About the Instructor(s)
No Instructor has been assigned to teach this course. Check back later.