MARK3700-B Marketing Research (Spring 2020)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
LAB: Hale 202 Friday
Session, Dates: 1 (01/13/2020 - 05/01/2020)
Days: M W F
Time: 11:00 - 11:50 am
Location: Moon Campus
Room: Hale Center 102
Seats Available: Course Full, Choose another
Credits: 3
Course Description
This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites: MARK2000 (MARK3100), and STAT2110 or MGMT2100
Prerequisites: MARK2000 (MARK3100), and STAT2110 or MGMT2100
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Cathleen S. Jones, D.Sc.
jones@rmu.edu
412-397-6364 phone
412-397-2172 fax
Massey Hall 226
Profile
Associate Professor of Marketing
Marketing
Data Driven Advising Coordinator
Center for Innovative Teaching
jones@rmu.edu
412-397-6364 phone
412-397-2172 fax
Massey Hall 226
Profile