MARK3900-A Consumer Behavior (Spring 2020)
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Course Details
Session, Dates: 1 (01/13/2020 - 05/01/2020)
Days: T R
Time: 11:00 - 12:15 pm
Location: Moon Campus
Room: Hale Center 204
Seats Available: Course Full, Choose another
Credits: 3
Course Description
This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK2000, MARK3700, PSYC1010 (PSYC1015) and SOCI1010 (SOCI1025)
Prerequisites: MARK2000, MARK3700, PSYC1010 (PSYC1015) and SOCI1010 (SOCI1025)
Course Materials
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