COMM4800-C1 Media Management (Fall 2014)
Course Details
This course satisfies part of the Communication Skills graduation requirement.This section is Communication Skills intensive. Communication Skills I-V must be completed before taking this course.
Session, Dates: 1 (08/25/2014 - 12/13/2014)
Days: M
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Hale Center 302
Seats Available: 5 Seats
Credits: 3
Course Description
This course, a capstone course in the communication sequence, requires students to confront issues in broadcast, corporate, and non-profit environments from the viewpoint of the media manager-producer. Topics include facility planning; the impact of developing technologies and trends; project administration; and such issues as producer roles, audience analysis, proposal writing, budgets, funding, research, talent selection, scheduling, ethics, liability, copyright, and regulatory bodies (the FCC and BMI/ASCAP). Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, evaluations. Academic Media Center projects are used as case analyses and hands-on experiences for the class.
Prerequisite: 90 credits, including 30 in the major and COSK2220 or COSK2225
Prerequisite: 90 credits, including 30 in the major and COSK2220 or COSK2225
Course Materials
About the Instructor(s)
Chad M. Wertley, Ph.D.
wertley@rmu.edu
412-397-6478 phone
412-397-6468 fax
Wheatley Center 214
Profile
Assistant Professor of Communication
Communication and Organizational Leadership
wertley@rmu.edu
412-397-6478 phone
412-397-6468 fax
Wheatley Center 214
Profile