MARK3600-B Advertising/Sales Promotion (Spring 2014)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 1 (01/13/2014 - 05/03/2014)
Days: T
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Business School 106
Seats Available: 10 Seats
Credits: 3
Course Description
This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity.
Prerequisite -- MARK3100
Prerequisite -- MARK3100
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Employee Not Found
The employee you are searching for does not exist, or has been removed from our directory.