MARK3100-H Principles Of Marketing (Spring 2016)
Course Details
Session, Dates: 1 (01/11/2016 - 04/30/2016)
Days: M W F
Time: 10:45 - 11:35 am
Location: Moon Campus
Room: Hale Center 101
Seats Available: 5 Seats
Credits: 3
Course Description
This course is an introductory study of the marketing discipline. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities.
Prerequisite: 30 Credits
Prerequisite: 30 Credits
Course Materials
About the Instructor(s)
Yun Chu, Ph.D.
chu@rmu.edu
412-397-5462 phone
412-397-2172 fax
Massey Hall 228
Profile
Professor of Marketing
Marketing
chu@rmu.edu
412-397-5462 phone
412-397-2172 fax
Massey Hall 228
Profile