One of Marketing?s functions is to communicate to a target market. Integrated Marketing Communications examines this Marketing function using the current audience contact tools, encompassing digital marketing (Internet/Social Media/Mobile), Broadcast Media, Print Media, Public Relations/Publicity, Point-of-Purchase, Out-of-Home media, Personal Selling, Sales Promotion, Direct Marketing, Word of Mouth, Events & Sponsorships, and Product Placements/Branded Entertainment. These tools are used for the following IMC programs: digital, advertising, direct marketing, sales promotion, PR/Publicity, and Personal Selling. The class works in a team environment, solving IMC issues for actual companies, combining creative and business elements.

Prerequisite: MARK2000 (MARK3100)