About The Instructor
Session, Dates: 1 (08/25/2014 - 12/13/2014)
Days: T R
Time: 09:15 - 10:30 am
Location: Moon Campus
Room: Business School 118
Seats Available: Course Full, Choose another
This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.
Yanbin Tu, Ph.D.
Associate Professor of Marketing
Massey Hall 227