This course is designed to focus on the planning and managing of events, meetings and conventions and will cover the basic techniques and processes behind event planning and meeting management. Emphasis will be given on specific technical, financial, operational and implementation skills, identifying the legal and strategic requirements and impact of each on business. Event planning and meeting convention managment will delve deeper into the process that surrounds the student's particular venue and event choices. This course seeks to introduce students to a more specialized area of study focusing on meetings, conventions, and exhibition planning. In-depth analysis of event planning and meeting and convention management will provide students with an understanding of managerial strategies while embracing a functional and operational context which is transferable to every sector of the hospitality industry. Furthermore, the importance of engaging with external stakeholders will be explored and key post event strategies will be addressed.

Prerequisite: HTMG3002