About The Instructor
This course replaces MGMT4260 Technology Issues and Topics
Session, Dates: 1 (01/09/2006 - 04/29/2006)
Days: M W
Time: 04:00 - 05:15 pm
Location: Moon Campus
Room: Hale Center 201
Seats Available: Course Full, Choose another
This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.
Catherine A. Cameron, Ph.D.
Hale Center 305