MARK4265-B Technology Topics and Issues    (Spring 2006)

Course Details
Course Description
About The Instructor
Course Details
This course replaces MGMT4260 Technology Issues and Topics

Session, Dates: 1 (01/09/2006 - 04/29/2006)

Days: M W

Time: 04:00 - 05:15 pm

Location: Moon Campus

Room: Hale Center 201

Seats Available: Course Full, Choose another

Credits: 3

Course Description

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.

Prerequisites: STAT2110 and INFS1020 or permission of the department head

About The Instructor

Catherine A. Cameron, Ph.D.
Part-Time Faculty
 Management

cameron@rmu.edu
412-397-4200 phone
Hale Center 305

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