MARK4265-E Technology Topics and Issues    (Fall 2006)

Course Details
Course Description
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Course Details

Session, Dates: 1 (08/28/2006 - 12/16/2006)

Days: M

Time: 06:00 - 08:50 pm

Location: Pittsburgh(Heinz 57)

Room: Center For A.C.E. 301

Seats Available: 13 Seats

Credits: 3

Course Description

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.

Prerequisites: STAT2110 and INFS1020 or permission of the department head

About The Instructor

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