MARK4265-D Technology Topics and Issues    (Spring 2007)

Course Details
Course Description
About The Instructor

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.

Course Details

Session, Dates: 1 (01/08/2007 - 04/28/2007)

Days: W

Time: 06:00 - 08:50 pm

Location: Moon Campus

Room: John Jay 262

Seats Available: 2 Seats

Credits: 3

Course Description

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.

Prerequisites: STAT2110 and INFS1020 or permission of the department head

About The Instructor

Alan D. Smith, Ph.D., C.P.G.S.
University Professor of Operations Management
 Management

smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209

Profile

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.



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