MARK4265-A Technology Topics and Issues    (Fall 2008)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (08/25/2008 - 12/13/2008)

Days: M

Time: 02:00 - 04:50 pm

Location: Moon Campus

Room: Sewall Center 305

Seats Available: Course Full, Choose another

Credits: 3

Course Description

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.

Prerequisites: STAT2110 and INFS1020 or permission of the department head

About The Instructor

Yanbin Tu, Ph.D.
Associate Professor of Marketing
 Marketing

tu@rmu.edu
412-397-6373 phone
412-397-2172 fax
Massey Hall 227

Profile



ROBERT MORRIS UNIVERSITY

6001 University Blvd. Moon Township, PA15108 800-762-0097 © 1995 – 2011 Robert Morris University. All rights reserved.