MARK4265-A Technology Topics and Issues (Summer 2009)
Course Details
Session, Dates: 2 (05/23/2009 - 07/20/2009)
Days: W
Time: 06:00 - 10:00 pm
Location: Moon Campus
Room: Hale Center 101
Seats Available: 18 Seats
Credits: 3
Course Description
This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.
Prerequisites: STAT2110 and INFS1020 or permission of the department head
Prerequisites: STAT2110 and INFS1020 or permission of the department head
Course Materials
About the Instructor(s)
Yanbin Tu, Ph.D.
tu@rmu.edu
412-397-6373 phone
412-397-2172 fax
Massey Hall 227
Profile
University Professor of Marketing
Marketing
tu@rmu.edu
412-397-6373 phone
412-397-2172 fax
Massey Hall 227
Profile