MARK4265-D Technology Topics and Issues    (Spring 2010)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (01/11/2010 - 05/01/2010)

Days: W

Time: 02:00 - 04:50 pm

Location: Moon Campus

Room: Hale Center 203

Seats Available: 15 Seats

Credits: 3

Course Description

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.

Prerequisites: MARK3100, STAT2110 and INFS1020

About The Instructor

Yun Chu, Ph.D.
Professor of Marketing
 Marketing

chu@rmu.edu
412-397-5462 phone
412-397-2172 fax
Massey Hall 223

Profile



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