MARK4270-A Advanced Marketing Research (Spring 2014)
Course Details
Session, Dates: 1 (01/13/2014 - 05/03/2014)
Days: T R
Time: 12:30 - 01:45 pm
Location: Moon Campus
Room: Hale Center 304
Seats Available: 1 Seat!
Credits: 3
Course Description
This course allows the student to apply problem-oriented, triangulated research methods learned in Marketing Research (MARK3700), to a consumer research problem. Students will finalize and submit for approval, a project proposal. Once approved, the student will precede with the initial research, such as problem identification, proposition development, determination of methodology, analysis and report writing. Students will present research at SBUS Spring Poster Conference. Completion and presentation of research will qualify for SET credit under the Undergraduate Research category. Student, in consultation with professor will also identify outlets for publication of research if deemed appropriate.
Prerequisite: MARK3700
Prerequisite: MARK3700
Course Materials
About the Instructor(s)
Jill A. Kurp (Maher), Ph.D.
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile
Chief Academic Outreach and Impact Officer
Academic Outreach and Impact
University Professor of Marketing
Marketing
Director, Center for Sales Excellence
Marketing
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile