MARK3700-B Marketing Research    (Fall 2014)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (08/25/2014 - 12/13/2014)

Days: T

Time: 06:00 - 08:50 pm

Location: Moon Campus

Room: Hale Center 302

Seats Available: 4 Seats

Credits: 3

Course Description

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.

Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)

About The Instructor

Yanbin Tu, Ph.D.

Professor of Marketing
412-397-6373 phone
412-397-2172 fax
Massey Hall 227