This course allows the student to apply problem-oriented, triangulated research methods learned in Marketing Research (MARK3700), to a consumer research problem. Students will finalize and submit for approval, a project proposal. Once approved, the student will precede with the initial research, such as problem identification, proposition development, determination of methodology, analysis and report writing. Students will present research at SBUS Spring Poster Conference. Completion and presentation of research will qualify for SET credit under the Undergraduate Research category. Student, in consultation with professor will also identify outlets for publication of research if deemed appropriate.

Prerequisite: MARK3700