MARK4050-A International Marketing (Fall 2016)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 1 (08/29/2016 - 12/17/2016)
Days: M W F
Time: 03:00 - 03:50 pm
Location: Moon Campus
Room: Hale Center 204
Seats Available: 29 Seats
Credits: 3
Course Description
International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.
Prerequisite: MARK3100
Prerequisite: MARK3100
Course Materials
About the Instructor(s)
Cathleen S. Jones, D.Sc.
jones@rmu.edu
412-397-6364 phone
412-397-2172 fax
Massey Hall 226
Profile
Associate Professor of Marketing
Marketing
Data Driven Advising Coordinator
Center for Innovative Teaching
jones@rmu.edu
412-397-6364 phone
412-397-2172 fax
Massey Hall 226
Profile