COMM4800-C1 Media Management (Spring 2018)

Course Details

This course satisfies part of the Communication Skills graduation requirement.

This section is Communication Skills intensive. Communication Skills I-V must be completed before taking this course.

Program Requirements

Session, Dates: 1 (01/08/2018 - 04/28/2018)
Days: R
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Wheatley Center 140
Seats Available: 1 Seat!
Credits: 3

Course Description

This course, a capstone course in the communication sequence, requires students to confront issues in broadcast, corporate, and non-profit environments from the viewpoint of the media manager-producer. Topics include facility planning; the impact of developing technologies and trends; project administration; and such issues as producer roles, audience analysis, proposal writing, budgets, funding, research, talent selection, scheduling, ethics, liability, copyright, and regulatory bodies (the FCC and BMI/ASCAP). Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, evaluations. Academic Media Center projects are used as case analyses and hands-on experiences for the class.

Prerequisite: 90 credits, including 30 in the major and CSCM1030 (COSK2220) or CSHR1030 (COSK2225)

Course Materials

About the Instructor(s)

Employee Not Found

The employee you are searching for does not exist, or has been removed from our directory.

Click here to search for another employee.

Mandy L. Kiggins, M.B.A.

Part-Time Faculty
Communication and Organizational Leadership

kiggins@rmu.edu
412-397-4200 phone
Wheatley Center 142
Profile