HTMG3020-A Hospit/Tourism Market/Sales (Fall 2018)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 1 (08/25/2018 - 12/15/2018)
Days: T R
Time: 12:30 - 01:45 pm
Location: Moon Campus
Room: Business School 205
Seats Available: 12 Seats
Credits: 3
Course Description
This course examines the various aspects of marketing within the hospitality and tourism industry. Emphasis will be placed on marketing concepts from a managerial point of view. Areas analyzed include the product, the marketing process, competition, cost effectiveness, and other forces which influence the hospitality tourism industry today. Students are expected to complete projects that apply theory to an existing food service, lodging, or tourism establishment by means of group projects and present the results in written and oral form to the establishment. Convention sales is included in the course.
Course Materials
About the Instructor(s)
Denis P. Rudd, Ed.D., FMP
rudd@rmu.edu
412-397-6341 phone
412-397-2217 fax
Patrick Henry 204
Profile
University Professor of Hospitality Management
Management
rudd@rmu.edu
412-397-6341 phone
412-397-2217 fax
Patrick Henry 204
Profile