About The Instructor
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.
This section is Communication Skills intensive. Communication Skills I-V must be completed before taking this course.
Enrollment for this section is reserved for students in the School of Adult and Continuing Education (ACE).
All courses offered through the School of Adult and Continuing Education utilize an online component. The amount of online usage varies with the type of class. If you have any questions regarding this or anything else related to ACE, please direct your inquiry to firstname.lastname@example.org.
Session, Dates: 2 (01/07/2006 - 03/03/2006)
Time: 08:00 - 12:00 pm
Location: Moon Campus
Room: Hale Center 105
Seats Available: 17 Seats
This course is the capstone course for seniors in business administration. Students learn and apply the concepts and processes of strategy using a case methodology. Emphasis is upon the fit between external opportunities/threats and internal resources that produce superior performance. Major topics include: mission statements, environmental scanning, strategy formulation, strategy implementation, strategic implementation.
Alan D. Smith, Ph.D., C.P.G.S.
University Professor of Marketing
Massey Hall 209