MARK4050-A International Marketing (Spring 2014)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.

Course Details

International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets. Students who register for the course are required to go on the 2014 study trip to Switzerland and France May 10-May 25, 2014. Costs for airfare, housing, etc. are in addition to tuition. If you are interested in taking this course, contact the Center for Global Engagement at 412-397-2151 or email Rick Moslen at Moslen@rmu.edu.
Session, Dates: 5 (03/10/2014 - 05/03/2014)
Days: M
Time: 02:00 - 02:50 pm
Location: Moon Campus
Room: Hale Center 304
Seats Available: 8 Seats
Credits: 3

Course Description

International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.

Prerequisite: MARK3100

Course Materials

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About the Instructor(s)

Cathleen S. Jones, D.Sc.
Associate Professor of Marketing
Marketing

Data Driven Advising Coordinator
Center for Innovative Teaching

jones@rmu.edu
412-397-6364 phone
412-397-2172 fax
Massey Hall 226
Profile