MARK3900-A Consumer Behavior (Summer 2014)
Course Details
Session, Dates: 1 (05/12/2014 - 06/13/2014)
Days: MTWR
Time: 09:00 - 11:15 am
Location: Moon Campus
Room: Business School 119
Seats Available: 36 Seats
Credits: 3
Course Description
This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Course Materials
About the Instructor(s)
Jill A. Kurp (Maher), Ph.D.
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile
Chief Academic Outreach and Impact Officer
Academic Outreach and Impact
University Professor of Marketing
Marketing
Director, Center for Sales Excellence
Marketing
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile