SPMG3402-A Sport Marketing    (Fall 2014)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (08/25/2014 - 12/13/2014)

Days: M W F

Time: 12:45 - 01:35 pm

Location: Moon Campus

Room: Business School 205

Seats Available: Course Full, Choose another

Credits: 3

Course Description

This course provides the student with an in-depth view of the marketing practices, procedures, and operations of professional, college, and recreational sport organizations and enterprises. The course is designed to familiarize students with the challenges of marketing sport organizations and assist them in refining marketing skills as they relate to the sport industry. Emphasis is placed on the manipulation of each element of the marketing mix as it applies to various sport settings with special focus on the promotional mix, market research, sponsorship, and fund-raising. 3 credits

Prerequisites: MARK3100, 45 credits, and SPMG1011 or COMM3050 or SOCI1010

About The Instructor

Artemisia Apostolopoulou, Ph.D.

Professor of Sport Management
Sport Management


apostolopoulou@rmu.edu
412-397-6374 phone
412-397-2217 fax
Massey Hall 308
Profile